Marketing Strategy
Vaz Nobre Clínica
From a single practice to opening a new clinic every year
Vaz Nobre Clinic is a growing network of pediatric clinics with three locations in the Greater Lisbon area. The clinic provides specialized pediatric medical care to more than 2,000 patients and also delivers therapeutic services directly in schools through its team of therapists.
By the time we started working with Vaz Nobre, they were opening a second location, twice the size of the original, in a new area, introducing medical specialties that hadn’t existed in the first clinic. The goal was to expand the brand’s digital presence with a strong focus on the new clinic’s local community, while generating a steady flow of qualified leads across both medical and therapeutic specialties.
✅ Over 1,500 website users per month
✅ Average monthly conversion rate of 80%*
Website form submissions or WhatsApp contacts that became clients. ✅ Viral TikTok video with over 18,000 views. ✅ Average email marketing open rate of 36%
*Compared to the industry average of 21%.
✅ Average monthly growth of 50–100 new Instagram followers.
Marketing Strategy
Intermarché Santo António dos Cavaleiros
From a struggling supermarket to a successful group of businesses
Intermarché is a French supermarket chain that is part of the Groupement Les Mousquetaires cooperative. Since opening its first Portuguese store in 1991, the brand has grown to more than 260 locations across the country.
The Intermarché store in Santo António dos Cavaleiros operates in a highly competitive retail area, surrounded by major supermarket chains such as Lidl and Mercadona. After facing several years of declining performance, the store needed to reposition itself and regain market share.
The opening of a new Intermarché petrol station created the perfect opportunity to completely renovate the store. The goal was to modernize the shopping experience, attract new customers, and transform the supermarket into a more profitable business. Alongside growing in-store foot traffic and fuel station visits, the client wanted to leverage a stronger digital presence to drive more online orders through the Intermarché website.
✅ Average monthly campaign conversion rate of 75%*
*Gas station direction clicks after seeing our ads.
✅ Around 2,000 conversions per month
✅ Cost per conversion has been decreasing every month.
Marketing Strategy
Skyline Digital
From a word of mouth strategy to international brand-awareness
Skyline Digital is a non-custodial solution for Web3 Businesses, DAOs, Founders, and High-Net-Worth Individuals to explore payment options, bridging the gap between TradFi and DeFi.
Its goal is to create a self-custodial option for direct and transparent access to third-party fiat payments, tokenized securities, crypto-to-crypto transactions, and OTC trades.
Our client needed a marketing strategy capable of reaching multiple distinct audiences simultaneously, from retail investors, High Networth Individuals, DAOs, and Web3 Businesses, to institutional partners, while operating within the crypto strict regulatory and compliance boundaries. The goal was to build brand awareness in a competitive global market and grow a qualified client base across key crypto and fintech communities.
✅ 32 articles written for the online blog covering relevant product updates and market trends
✅ 2 international side-events during ETH CC in Brussels and Token 2049 in Dubai
✅ Co-marketing partnerships with sector leaders, including Darian Advisors, GloDollar, 3 Dots, and Mountain Protocol, through joint webinars, social content, and newsletters
✅ Global strategy with participation in international events across France, Belgium, Czech Republic, Spain, Portugal, Switzerland, Dubai, Bahrain, and Singapore
Public Relations
Startup Guide Summit
From a few tickets sold to reaching full capacity in Lisbon
Startup Guide Summit is a tech, innovation, and sustainability one-day event that brings together over 200 European startup founders, investors, and policymakers to discuss the most important topics for the ecosystem through a set of keynote talks, panels, and hands-on workshops. It is typically hosted at Casa do Impacto in November, just before the Web Summit.
Startup Guide Summit needed to grow its attendance and reach beyond its existing audience, getting in front of the wider tech community, media, and ecosystem partners. At the same time, the organizers wanted to strengthen the event’s credibility and raise its profile as a must-attend moment in the calendar.
✅ Over 100k impressions on Google, Linkedin and Meta Ads
✅ 2 press releases sent to over 30 news outlets
✅ Highlights in 2 national media and 3 partners newsletters
✅ Over 55 universities contacted for partnerships
✅ Personal invites to journalists, university students, and community leaders